TSB Core Curriculum

A program providing subscription biz founders with the tools and resources to launch the subscription business and attract their ideal subscriber.

  • 1

    Module 1 - Idea Phase (Validating)

    • Terminology

    • Subscription Box Model

    • Competitive Research: Validate your Niche!

    • Carve out your Concept!

    • Design Your Ideal Subscriber

    • Branding

    • Themes & Post-it Challenge

    • Module 1: Feedback/Assessment
  • 2

    Module 2 - What the Tech?

    • Landing Page

    • Email Marketing

    • Influencer Marketing

    • Text Marketing (SMS)

    • Social Media Channels

    • Cratejoy Marketplace & Amazon Subscription Boxes

    • Build Your Website

    • Module 2: Feedback/Assessment
  • 3

    Module 3 - Sourcing & Contents

    • Product Sourcing v Manufacturing: Choosing the Right Products

    • Wholesale

    • Perceived Value

    • Plan Your Boxes

    • Images, Mockups, etc

    • Printed Items or Inserts

    • Module 3: Feedback/Assessment
  • 4

    Module 4 - Logistics (Operations)

    • Variations

    • Packaging

    • Fulfillment (Shipping)

    • Pricing

    • Payment Processors

    • Operational Cycle

    • Module 4: Feedback/Assessment
  • 5

    Module 5 - Plan Your Pre-Launch!

    • What's Your Social Media Strategy?

    • Key Spoiler Alert Strategies to Implement

    • You are Going to Host a Giveaway

    • Planning Your Pre-Sale

    • It's Go Time! Ready to Launch?

    • Module 5: Feedback/Assessment
  • 6

    Module 6 - You're Launched and Ready to Go!

    • Monthly Rhythm

    • Your Community

    • Customer Service

    • Excess Inventory

    • Your First hire & Standard Operating Procedures (SOPs)

    • Collaborations Made Easy
  • 7

    BONUSES!

    • Setting Up Your Business

    • Resources

    • Shopify Themes

    • Curating Your Brand with Sugar Branded

    • Talk with Founder of JiyuBox